Kappa Delta promo video

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Kappa Delta promo video

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Background

College sororities are often criticized for being superficial, racist, and elitist. This is particularly true when seeing promo videos that are leading up to recruiting potential new members (PNMs). 

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What we did

We focused on bringing out a deeper meaning behind why someone should join a sorority – to have a group of friends to grow with. This meant focusing more on the personality instead of the superficial appearances. 

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Outcome

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Featured on Teen Vogue

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