STEVEN YEN
Integrated marketer across gaming, entertainment, and tech.
From announce to sustain, I’ve developed campaigns built to last.
Eight years launching products across gaming, entertainment, consumer, and tech.
Open to…
XBOX
INTEGRATED
MARKETING
HARDWARE AND DEVICES 2021–Present
Led integrated marketing for Xbox Design Lab, a customizable controller program, and next gen accessories.
Focused on elevating product storytelling and visual craft to drive desirability and strengthen brand perception for the brand’s highest margin business.
XBOX CLOUD 2021–Present
Shaped creative campaigns for Xbox Cloud, a new product category built around streaming games to devices players already own.
Drove 40M+ impressions and 20M+ new users through cohesive campaigns across product launches, partnerships, and tentpole titles.
GAME PASS PARTNERSHIPS 2020 – 2021
Built integrated marketing for Xbox Game Pass, focusing on retention and member value beyond the core catalog through Perks and partner-driven experiences.
Led global campaigns across entertainment partners and creators, driving engagement, trials, and subscriber growth through cohesive, cross-channel activations.
MICROSOFT
SOCIAL
MARKETING
@MICROSOFT CHANNELS 2019 – 2020
Worked across Microsoft’s brand and recruitment marketing, from large-scale content production to social storytelling.
Helped reimagine a flagship recruitment film as a fully remote production mid-COVID, gathering employee stories from across the company. Played a key role in building Microsoft’s first Social Playbook to bring consistency to how the brand showed up socially.
Brand Social Playbook
Shot on my own time.
Mostly just figuring things out through doing. That’s carried over into how I think about the work.